For this research activity, I wanted to completely map out the process a consumer goes through when planning a trip. My participant decided to take a trip to Hawaii with her husband and two of her friends.
I really saw how each stage of the trip planning process made her feel and affected her. I also learned about some of the main resources she used for planning the trip. I started by asking about the initial idea of the trip and continued through the planning process and then finished by asking her how she felt the trip went. I noted some common emotions that came up throughout the process and saw how trip planning can almost be an emotional roller coaster (with excitement being the most common emotion).
Becca's Blog 